This pilot campaign, in partnership with Marie Curie and Hospice UK explores what matters most in living with dying through the eyes of those with a terminal diagnosis and the issues with current end-of-life care provision.

This ongoing campaign has emotionally moved audiences within palliative care, oncology and government bodies and includes:

• Striking artistic photographic portraiture for live and virtual exhibitions in a Rembrandt style.

• Themed films of different lengths for conferences and film festivals.

• Promos of the film, plus clips and stills for social media.

• Lifestyle magazine articles.

• Input from participants into health service delivery discussions.